Since this feature is still in the early stages of development, it is difficult to predict exactly how it will function, but it is likely to be powered by one of Meta’s Llama large language models (LLMs). With the help of text-based prompts, the feature could be used to either create an AI image from scratch or modify the appearance of pre-existing profile pictures.
Instagram would not be the first platform to implement AI. Meta AI, its conversational chatbot, is already available on the Meta-owned platform as a stand-alone chat and in group chats. Additionally, the business introduced an AI rewrite function for direct messages (DMs) that lets users alter the tone and reword messages sent to other users.
In the meantime, Meta recently revealed that it is testing facial recognition software driven by AI to identify fraudulent advertisements on Facebook and Instagram. The feature will identify and block advertisements that deceitfully use well-known people to entice users. Additionally, it disclosed its intentions to use the technology to help users access their compromised accounts by verifying them with video selfies. Currently, neither of these features is widely accessible.